Summary
Viona Harris and Liz Tucci will be speaking at the 2026 Spring Consumer Financial Services Conference, taking place May 28–29.
Viona will speak about the rapid growth of influencer marketing and social media advertising as an increasingly active focus for regulators. This session will examine how federal and state regulators are scrutinizing consumer reviews, influencer endorsements, and advertising claims in the financial services sector, drawing on recent rulemakings, enforcement actions, and litigation.
Liz will discuss how, as the CFPB shifts resources and priorities away from enforcement, states are taking up some of the slack, both through new laws and enhanced enforcement efforts, while the FTC continues to focus on hidden fees and recurring subscriptions by consumer financial services providers. This panel will focus on the changing enforcement headwinds and how the consumer financial sector can stay on course.
Speakers
- /en/people/h/harris-viona

Viona J. Harris
Partner - /en/people/t/tucci-elizabethET
Elizabeth Tucci
Counsel