This summer, Goodwin Procter advised The Dealmap in the sale of most of its assets to Google. Based in Menlo Park, California, Dealmap is an online aggregator of daily deal discounts from hundreds of group-buying sites. Those deals are presented in a number of formats, including email, on Twitter, on its smartphone application and on its external website, where deals are displayed on a Google map geographically.
In a move VentureBeat called a “strategic no-brainer,” Google acquired Dealmap shortly after unveiling its daily deals service, Google Offers. VentureBeat suggested that the integration of Dealmap’s daily deal aggregator technology with Google’s map feature could be a differentiator in the crowded local daily deals market. Dealmap co-founders Jennifer Dulski and Chadrasekhar Thota, and several members of its team will join Google’s Commerce and Local Initiative’s Group as part of the acquisition.
“We were pleased to represent The Dealmap in this transaction and help guide them to a successful outcome with Google. The Dealmap’s team and technology are first rate, and it will be exciting to see them both flourish within the Google environment,” said Goodwin Tech Companies partner Caine Moss.
“We’re passionate about helping people save money while having great local experiences, and in Google we’ve found the perfect partner that shares this passion,” Dealmap wrote on its blog. “We believe that joining Google will help us innovate in new and unexplored areas of commerce.”
Moss led Goodwin’s deal team.