The Technology M&A team advised the equity investors in Integral Ad Science (“IAS”) on their definitive agreements to have IAS majority acquired by Vista Equity Partners. Vista’s support will further enable IAS’s commitment to drive innovation and solve for the most pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets. IAS equity investors Accomplice, August Capital, Sapphire Ventures and Pelion Ventures will remain significant shareholders. The transaction is expected to fully close in Q3 2018.
Integral Ad Science (IAS) is a global software company that empowers the advertising industry to effectively grow the world’s leading brands. IAS Ad Effectiveness solutions protect brands’ digital investments and ensure ads are impactful across all channels.
The Goodwin team was led by partner Lawrence Chu and included partner James Matarese; counsel Ai Tajima; and associate Paula Nagarajan.
For additional details on the acquisition, please read the press release.