Press Release
July 28, 2021

Charlesbank Capital’s Vestcom to be Acquired by Avery Dennison For $1.45 Billion

The Private Equity team advised Vestcom, a portfolio company of Goodwin client Charlesbank Capital, in its definitive agreement to be acquired by Avery Dennison (NYSE:AVY) for $1.45 billion in a cash transaction, subject to certain customary closing conditions and post-closing adjustments. Vestcom uses data management capabilities to synthesize and streamline store-level data and deliver item-specific, price-integrated messaging at the shopper’s point of decision. The acquisition is expected to close in the third quarter of 2021, subject to regulatory approvals and other customary closing conditions.

Based in Boston and New York, Charlesbank Capital Partners is a middle-market private investment firm with more than $15 billion of capital raised since inception. The firm focuses on management-led buyouts and growth capital financings, as well as opportunistic credit and technology investments.

Headquartered in Little Rock, Arkansas, with roughly $400 million in annual revenue, Vestcom is the industry leader in technology-driven shelf-edge media solutions for Retailers and Consumer Packaged Goods. Its data-integrated media solutions engage shoppers where it matters most – the point of decision – increasing sales and loyalty.

The Goodwin team was led by Joseph Bernardi, James Curley and Michael Jones and included Alexandra Haas, David Patton, Nicole Spiteri, Timothy Holahan, Ana Alvarado, Nathan Brodeur, Andy Barton, James Devendorf, Andre Amorim and Reid Bagwell.

For additional details on the acquisition, please read the press release.