Press Release November 18, 2020

KIND North America To Be Acquired By Mars

The Goodwin Private Equity and Food + Healthy Living teams advised KIND on its agreement to be acquired by Mars, Incorporated. 
 
KIND is a healthy snacking leader. Mars is a family-owned global pet food, veterinary care, confectionery, snacking and food business. KIND North America will join KIND International to create one organization operating across 35 countries, functioning as a distinct and separate business within the Mars Family of Companies.
 
Goodwin, which has been counsel to KIND since the 1990s, advised KIND on its initial partnership with Mars in 2017, which resulted in KIND expanding into more than 35 countries and into eight total categories, and launching several new products.
 
The Goodwin team advising KIND on the acquisition includes A.J. Weidhaas, Stuart Cable, William Weiss, Steve Charkoudian, Chris Dwyer, Cameron Contizano, Jonathan Scott, Todd Pollock, Matthew Cognetti, Brett Byron, Simone Greenspan, and Bethany Withers.

For more details, read the press release.