Press Release November 29, 2017

KIND and Mars Announce Partnership to Bring Healthy Snacks and the KIND Promise to People Worldwide

KIND, a healthy snacking leader, and Mars, Incorporated, a family-owned global pet care, confectionary and food business, today announced a strategic partnership whereby Mars will take a minority stake in KIND. As part of the agreement, the two companies will partner to grow KIND’s product offerings and business globally, utilizing each other’s strengths.

Goodwin represented KIND in the transaction. The Goodwin team was led by partners AJ Weidhaas, Stuart Cable, Bill Weiss, Steve Charkoudian and Chris Dwyer, and associates Jonathan Scott and Bethany Withers, and included partners Jamie Hutchinson, Jennifer Bralower, counsel Kirby Lewis, and associates Matthew Cognetti, Todd Pollock, Simone Greenspan and Shannyn Henke.

For additional information, please read the press release.