Press Release April 22, 2021

TZP Group Acquires a Majority Stake in Itzy Ritzy

The Private Equity team advised TZP Group on acquiring a majority stake in Quintessential Tots, LLC d/b/a Itzy Ritzy.

TZP is a multi-strategy private equity firm managing approximately $2 billion across its family of funds focused on control, growth equity, and structured capital investments in business services and consumer companies.

Itzy Ritzy is a leading omni-channel lifestyle brand of juvenile products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products.

The Goodwin team included Jared Spitalnick, Lindsay Reed, Brandon Cuffy, and Libby Tatum (Corporate), John Ilardo, Zhe Yang, and Karim Popatia, with invaluable assistance from Dillon Kelly (Debt), Cecelia Lockner (Insurance), Eric Willenbacher and Ben Gossels (Tax), Steven Argentieri (IP), Rachel Smith, Andy Barton, and Andre Amorim.

For more details, read the press release.