Press Release October 29, 2021

EverTrue and ThankView Merge Forming Leader in Donor Engagement Software

The Technology team advised EverTrue, a leading advancement software platform, in its merger with ThankView, the largest personalized video platform for nonprofits. The combination of two market-leading companies is supported by a strategic majority investment from private equity firm Rubicon Technology Partners.

The integration of EverTrue and ThankView’s products will allow advancement and donor relations teams to automate personalized outreach based on continually updated engagement, wealth, interest, and career data, unlocking a modern and more effective approach to fundraising and stewardship that is unparalleled in the industry. In early 2022, EverTrue and ThankView will launch their first joint initiative, Career Moves.

A remote-first company headquartered in Boston, MA, EverTrue's software, powered by exclusive TrueView insights, gives fundraising teams a comprehensive view of every donor by connecting their data to a hub of social and demographic information sources. Today, more than half of the top 100 colleges use EverTrue's modern, mobile-first platform to engage alumni, fundraise, discover prospects, manage gift officer portfolios, and coordinate volunteer programs.

The Goodwin team was led by David Cappillo, Jason Breen, Janet Andolina, Sara Bock, Joel Lehrer, John Corrigan, Tim Holahan, Gabriel Choi, Mike Gomez, Benjamin Gossels, Simone Waterbury, Morgan Frisoli and Ana Alvarado.

For additional details on the merger, please read the press release.