Alert April 03, 2012

FTC Issues its Report on Protecting Consumer Privacy

The FTC issued its final report outlining best practices for businesses and policymakers for protection of consumers’ privacy.  The FTC recommended Congress consider baseline privacy legislation and data security legislation.  The FTC also listed areas where it will be active over the course of the next year, specifically, (1) the implementation of “Do Not Track,” improved privacy protections for companies providing mobile services, (2) the invisibility and lack of control over data brokers’ collection of information and use of consumer information, (3) the raised privacy concerns of large platforms (e.g., Internet Service Providers) that track consumers’ online activities, and (4) the promotion of self-regulatory codes, specifically sector-specific codes of conduct.

Click here for the FTC’s final report and here for the press release.