Press Release
June 17, 2021

Goodwin Advises SportPursuit on Sale of Majority Stake to bd-capital

The Goodwin London team advised SportPursuit, the leading online private sales club in the UK and Germany focused on sports, outdoor and active lifestyle products, in connection with private equity firm bd-capital’s investment in the company. Following the investment, the current SportPursuit management, including all the founders and the CEO, will remain in place.

SportPursuit was founded in 2011 to offer members a compelling assortment of sports and outdoor products at the best price in the market. Using their own proprietary technology, the company recognises behaviours in its customers and tailors its proposition to each individual, leading to improved loyalty and lifetime value, and higher customer satisfaction.

bd-capital is a private equity firm targeting midmarket investment opportunities in healthcare, services and consumer sectors where changing patterns of consumer behaviour and technology disruption are creating growth opportunities.

The Goodwin team was led by David Mardle and included Kenny Walker-Durrant, Genevieve Watt, Jack Christian and Sonja Jounos, Dulcie Daly.

For additional details, please read the press release.