The Private Equity team advised Subject Matter, a portfolio company of Coral Tree Partners, in its acquisition of Kivvit to create a new national agency that combines strategic communications, data analytics and insights, government relations, digital strategy, creative content, and advertising services into a single integrated consultancy.

The new firm will operate as a portfolio company of Coral Tree Partners, a Los Angeles-based private equity firm that acquired an ownership position in Subject Matter in 2022.

Subject Matter + Kivvit is a data-driven communications and creative advocacy firm with a full suite of services to meet clients’ greatest challenges with strategic solutions.

The Goodwin team was led by James Moriarty, Greg CageChris Lubrano and Michael Perlmutter, and included Crescent Chasteen,  Jennifer Miani, Natascha George, Eric Willenbacher, Chris Zhao, Tim Holahan, Janelle Dempsey, Steven Argentieri, Jackie Klosek, Cecelia Lockner, Danny Adames, Shelby Hecht, Kristopher Ring, Reid Bagwell, Zhe Yang, Fiona Gaul, Nicole Osunsanmi and Christina Flynn, with invaluable assistance from Hannah Vigil.

For more details, read the press release.