How Investors Profit From Soccer Even as Premier League Club Losses Skyrocket (CNBC)
Fenway Sports Group sold a minority stake in Liverpool Football Club to a consortium including Jeff Bezos on Friday in a deal worth over $7 billion. Almost 16 years after the Boston-based group rescued Liverpool from the brink of administration for a cut-price £300 million ($405.9 million), FSG partially cashes out with an enormous return on investment after a remarkable turnaround that saw the Merseyside club win multiple domestic and European trophies. Clubs are increasingly optimizing their existing revenue streams, such as matchday ticketing revenues. “The other thing that American sports do incredibly well, which investors are looking to do in Europe, is that the stadium and surrounding real estate is a 24/7, 365-day revenue generator rather than a place that only makes money once every two weeks,” said Lewis Gaut, Joint Venture and Real Estate Finance partner and Sports Finance specialist at Goodwin. “Sports villages, which can offer multiple sports and other events in one destination, help to ensure that money is being generated at all times,” Gaut added.
Read the CNBC article for more.