Goodwin’s Private Equity team represented PetMatrix, a privately held manufacturer of rawhide-free dog chews, in its sale last month to Spectrum Brands, a global consumer product company. Terms of the all-cash transaction were not disclosed.
PetMatrix provides a broad portfolio of innovative, rawhide-free dog chews across its two flagship brands – DreamBone® and SmartBones®. Its products are sold to mass merchandisers, food and drug stores, and pet specialty stores. The company is on pace to achieve $75 million in sales in calendar year 2017.
The Goodwin team was led by John LeClaire and included partners Howard Cubell, Andrea Murino, Joanne Gray, Laura Stoll, Scott Webster, Natascha George, James Mattus, Joel Lehrer and Richard Matheny; counsel Todd Hahn and Kirby Lewis; associates Chi Pan, Annie Ross, Kate Seib, Amanda Russo, and Timothy Holahan; and international legal consultant Haili Ding.
For additional details on the agreement, please read the press release.