The Paris Private Equity team advised PAI Partners on the acquisition of MyFlower, the holding company of the Interflora group. Goodwin also assisted the lenders Hayfin and LFPI in the unitranche financing of the transaction.
The Interflora group is a flower delivery e-commerce company. The Interflora network includes more than 5,200 independent florists in France, and nearly 45,000 worldwide, in 145 countries.
The Goodwin corporate team, advising PAI Partners, was led by Maxence Bloch and included Isabelle Meyrier, Meryem Menjra, Pauline Louis in Paris, Alexandrine Armstrong-Cerfontaine and Oana Millich in Luxembourg.
For more details, read the press release.