Press Release August 04, 2021

Mayfair Equity Partners Acquires Tangle Teezer

The London Private Equity team advised Mayfair Equity Partners on the completion of its investment in Tangle Teezer, valuing the company at more than £70 million. Following the investment, Mayfair will hold a majority stake in the business. Additional deal terms have not been disclosed. Sold in over 75 countries around the world, Tangle Teezer is a global haircare brand invented and founded by former hair colorist Shaun Pulfrey in 2007.

Recognising the international growth potential of Tangle Teezer, Mayfair is partnering with James Vowles, CEO, and his management team to support further product innovation and the international expansion of the business.

Mayfair Equity Partners is a leading tech and consumer growth investor. Its primary focus is on building strong partnerships with exceptional management teams.

The Goodwin team was led by James Grimwood and included Tessa Agar, Stanislav Shishkin, Rosie Maguire, Samantha Lamontagne, George Marsden, Jake Simons, Simon Fulbrook, Richard Hughes, Nadim Islam, Rebecca Palfreman, Dulcie Daly, Matthew Birchall, Gretchen Scott, Joel Lehrer, Anjlee Sakaria, Genevieve Watt, and Fergus Plant.

For additional details on the investment, please read the press release and coverage in The Daily Mail, Business Live, and Unquote.