Press Release 20 September 2021

Mayfair Equity Partners Completes $41 Million Investment in EGYM

The German Private Equity team advised Mayfair Equity Partners in its $41 million investment in EGYM, a leading global fitness technology developer. Following the investment, Mayfair Equity Partners will own a minority stake, along with existing investors HPE Growth, Highland Capital Europe, Kreos, and others. Additional financial details were not disclosed.

Mayfair was founded in London in 2014 and is a leading tech and consumer growth investor. The firm has more than GBP 1 billion assets under management and invests in high growth companies. Its primary focus is on building strong partnerships with exceptional management teams, helping to identify and unlock sustainable growth opportunities for the long-term. Mayfair has an established track record in supporting digitally enabled businesses.

The Goodwin team was led by Jan Schinköth and included James Grimwood, Sebastian Walczak, Peter Gseller, Leota Walter, Fabienne Emonds, Shruthi Anand, Samantha Lamontagne, Heiko Penndorf, Gretchen Scott, Joel Lehrer, Daniel Cartmell, Han Chang and Nicholas Reider with local counsel support from Euclid Law in London and Produktkanzlei in Germany.

For additional details on the investment, please read the press release.