Press Release August 03, 2022

Klaviyo and Shopify Announce Strategic Partnership

The Technology team advised Klaviyo on its product partnership with Shopify Inc. (NYSE, TSX: SHOP) and on Shopify’s strategic investment in Klaviyo to build upon the long-term collaboration between the platforms.

Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.

As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, scalability and support from Shopify’s base-level offering. In addition, Klaviyo will receive early access to new Shopify development features, helping Klaviyo and Shopify accelerate critical new technologies designed to help merchants navigate recent shifts in online marketing. As Klaviyo is already a top solution in the Shopify App Store, this partnership will further strengthen opportunities for merchants to deepen customer relationships amidst a dynamic marketing environment.

The Goodwin team included Kevin V. Lam, Kevin Liu, and Lichen Han (Intellectual Property); Craig Schmitz, Kristin Gerber, Katie Maxwell, Kim Larie, Matt Rosencranz, and Jinal Sharma (Corporate); Paul Jin, Kara Kuritz, and David Rybak (Antitrust); Sarah Bock (ERISA & Executive Compensation); Jennifer Fay (Employment); Bradley C. Weber, Erica Kassman, and Kim Sebastian de Glossop (Capital Markets); James A. Hutchinson (Securities Regulation); Ce Li and Justin Pierce (Global Trade); and James Yaworsky and Joseph Coughlin (Financial Modeling); with invaluable assistance from Coleen Doyle and Kathy Georgian.

For more details, read the press release.