Goodwin Advises Salsify on Acquisition by Cinven
The Technology and M&A teams advised Salsify, a leading cloud-native provider of Product Experience Management (PXM) software solutions, on its agreement to be acquired by international private equity firm Cinven. The acquisition reflects Cinven’s conviction in Salsify’s growth potential and its differentiated PXM platform, which helps brands manage and syndicate product information across thousands of digital commerce destinations.
Goodwin has served as counsel to Salsify since its founding in 2011 and has advised the company throughout its lifecycle, including on each of its venture and growth equity financings, debt financings and strategic acquisitions.
The Goodwin team was led by Gregg Katz, Rob Dzialo, Brian Mulhall, Brett Jackson, Matt Kane, Megan Riley, Chase Belford, Deanna Petion, Justin Vo Duffy, Ed Amer, Janet Andolina, Chase Gorland, Paul Jin, Elliot Silver, Eram Khan, Arom Yun, Beth Withers, Martha Schreck, Jackie Klosek, Karl Dragosz, Timothy Holahan, Ana Victoria Alvarado, Ai Tajima, Edward Bota Newton, Chris Steinroeder, Sarah Bock, Eric Graffeo, Zoe Li, and Scott Zilora.
For more information, please read the press release.