Press Release December 09, 2021

JMI Equity Leads ServiceTrade’s $85 Million Growth Investment Round

The Private Equity team advised JMI Equity in its $85 million growth investment in ServiceTrade. With the additional capital, ServiceTrade will increase the pace of new product innovations to continue to meet the heightened demand from commercial service contractors.

JMI Equity is a growth equity firm focused on investing in leading software companies. Founded in 1992, JMI has invested in over 170 businesses in its target markets, successfully completed over 110 exits, and raised more than $6 billion of committed capital.

Founded in 2012 by Billy Marshall and Brian Smithwick to meet the unique and unmet technology needs of commercial service contractors, ServiceTrade’s mobile and web applications to streamline service operations, sell more services, and engage customers.

The Goodwin team was led by Joshua Klatzkin, Brian McNeil, Jonathan Berke, Hayley McElhinney, Shawn Peng, Kelsey Lemaster, Misha Goodwin, Sarah Bock, Rahat Tariq, Jennifer Fay, Lina Fernandez, Joel Lehrer, Richard Matheny, Carrie Miller, Kara Kuritz, Whitney Williams, Jacqueline Klosek and Alex Intile.

For additional details on the funding round, please read the press release.