The Technology team guided Zwift on the strategic acquisition of ROUVY, the real routes cycling app that helps riders achieve their cycling goals. The acquisition aims to accelerate growth in the indoor cycling category through strategic cooperation between the two companies while maintaining their independent operations.
Zwift is a fitness company born from gaming, bringing together dedicated fitness enthusiasts, experienced video game developers, and forward-thinking innovators. The platform connects wirelessly to exercise equipment — including bike trainers and treadmills — allowing real-world effort to power in-game avatars. Through a mix of friendly competition, social rides, and structured training programs, Zwift fosters a global community united by a shared goal: making fitness more engaging, immersive, and social.
The Goodwin team was led by John Casnocha, Katherine Baudistel, Justin Smith, Ally Gao, Shiven Shah, Sophia Liu, Stanley Phillips, Joseph Yim, Christian Golden, Kelsey Lemaster, Garrett Gaughan, Kevin Liu, Lauren Avery, Chalaun Lomax, Jacqueline Klosek, Jacob Lee, Curtis McCluskey, Joseph Ndep, Carmen Lim, Monica Patel, Greg Matisoff, Alex Watson, Koray Bulut, Ashton O’Halloran, Ai Tajima, Shelby Hecht, Justin Pierce, Nick Ognibene, Carrie Clowney, Paul Jin, Arom Yun, Eram Khan, and Laurenz Bové.
For more information on the deal, please read the press release.