Goodwin advised Embrace on its acquisition by Palo Alto Networks® (NASDAQ: PANW), which closed in August 2026. Palo Alto Networks acquired Embrace to add Embrace's high-fidelity Real User Monitoring (RUM) capabilities to the Palo Alto Networks Observability platform, extending it to Digital Experience Monitoring.

Embrace is a leading provider of user-focused observability, giving engineering teams real user monitoring for mobile and web apps built on OpenTelemetry. Companies including Zynga, Cameo, GOAT, and Ocado rely on Embrace to understand what their users actually experience.

The Goodwin team was led by Bill Growney, Daniel Saposnik, and Peter Moorman, and included Emma Jones, Marcos Romero, Gabriel Choi, and David Orner (Corporate M&A); Cisco Palao-Ricketts, Brad Stewart, James Oh, and Dasol Lee (Executive Compensation & Benefits); Jia Jia Huang and Izzy Greenblatt (Intellectual Property & Technology); Athena Kontosakou, Simone Waterbury, Anuj Ghai, Eram Khan, and Arom Yun (Antitrust and Competition); Ora Grinberg and Garrett Gaughan (Tax); Edward Holzwanger, Alex Fisher, Jennifer Wilson, and Alex Nicolaidis (Employment); Omer Tene (Privacy); Justin Pierce and Justin Shields (Global Trade); Jacquelyn Burke (Risk Management & Insurance); and Jessica Gill (Debt Finance); with invaluable assistance from Scott Zilora, Kees van der Kooij, Allison Goldsher, Joe LaFauci, and Karen Martinez.

For more information on the deal, please read the press release.